Review your product definition

Understand the customer requirements​

Review the specifications​

Understand the key product metrics and KPIs

Understand your new market landscape

Define the competitive landscape​ with new category

Review competitive feature and positioning ​

Update SWOT and competitive analysis

Identify the key personas

Identify key customer profiles

Determine main customer jobs to be done

​Identify the customer pains and gains or customer outcomes

Determine the core value propositions

Outline how products and services help customers​

Determine how products and services create desired outcomes

Align your product roadmap to your new market category

Align product goals to category vision​

Scope multi-year category-product roadmap plan

Determine key milestones and outcomes