Define your category growth strategy

Create your category marketing plan

Define the key category metrics and KPIs

Refresh your website

Get your CRM and marketing automation tools in order

Align your identity to the category

Align your brand promise with the category

Refresh your logo and identity

Update category and company brand guidelines

Update product UX/UI  to the category

Build your category content & launch plan

Category launch plan

Category launch video

White papers

eBooks

Case Studies

Blog/SEO strategy

Launch your category

Category launch PR

Launch event

Analyst outreach

Social launch plan

SEM/Paid plan

Empower your sales team to sell the category problem

Sales presentations

Funnel management

Category ecosystem development