We work with B2B tech companies and enterprises who aspire to lead their new categories with differentiated AI-powered products and services.

Read our thoughts on category, product, AI and growth strategy.

Stand out in crowded markets with category strategy

Launching a new product into a crowded market that's better — but not different — isn’t a path to market success. But if a product is truly different, a well thought out category strategy can have enormous impact on the market. This article outlines the origins of category strategy.

Steve Sklepowich
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Enhance product value with a successful AI strategy

Successful initiatives balance technology and business principles to build superior products that solve customer problems and react quickly as needs change.

Aloke Gupta
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