Steve Sklepowich

Launched 25+ products, categories and technologies Fortune 50 enterprises and technology startups, including Microsoft, Apple, and thePlatform (Comcast)​ ​ BASc | Electrical Engineering University of Waterloo

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Stand out in crowded markets with category strategy

Launching a new product into a crowded market that's better — but not different — isn’t a path to market success. But if a product is truly different, a well thought out category strategy can have enormous impact on the market. This article outlines the origins of category strategy.

S2MG is a Seattle-based advisory firm for high-potential B2B growth companies. We align category, product and AI strategy to increase customer and company value.